Section 3: Generational Differences

From Baby Boomers to Gen X to Millennial to Gen Z, each generation views money differently. Your marketing messages need to reflect these different viewpoints. But it is more than just generational differences, we must also look at the unique needs of vulnerable members and create space for conversations so we can adjust our marketing messages appropriately.

Tools

Filene Fill-In Ep. 43: Domestic Violence Recovery Loan Program—Research vs. In-Practice
Unpack the research that built the DVR loan program and how it works in practice in this podcast.

Becoming a Mindful Spender: A Mindfulness Journal
Share this journal to help assist members in the practice of becoming more mindful when spending temptations arise.

Filene Fill-In Ep. 47: Who Do Credit Unions Belong To? (You might be surprised)
Andrew Turner, researcher of "Who do Credit Unions Belong To?", talks through how to make purposeful and informed strategic decisions about how you present your credit union to your community and the world at large.

Filene’s Center for Consumer Decision Making was generously sponsored by: