Technology continues to change the way we interact with each other and with our members. Members are going to need different kinds of instruments. It is up to your marketing to translate your technology into new products and new ways to message old products.
RELATED RESEARCH
Fostering Digital Clout in Credit Unions
Respond to your online reviews in a way that enhances your brand reputation.
Consumer Insights on Autonomous Vehicles as an Impending Market Disruption
Most people will first encounter credit unions when applying for an auto loan but, what happens if technology changes the way members view vehicles?
The Access Economy and Credit Unions: Banking Implications of Sharing and Collaborative Consumption
Be the financial institution of choice by taking a forward-looking perspective toward reinventing member-to-member financing.
Who Do Credit Unions Belong To?
Telling the story of the credit union difference can influence the member perspective long term.
TOOLS
8 Tips to Drive Your Credit Union’s Rating Online
Use these 8 tips to review your social media platforms.
Does Highlighting the Credit Union Difference Make a Difference?
Dive into the hard data showing whether or not highlighting the credit union difference on your website actually makes a difference.
Filene’s Center for Consumer Decision Making was generously sponsored by:
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