Innovation

Innovation goes beyond having the latest technology, it's the degree to which an institution delivers a member experience that is creative, pioneering, and leading the market. Also, creating differentiation based on having unique solutions that benefit society and the environment.

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Why it matters

Innovation matters to credit unions because it has a demonstrated relationship to member loyalty, which translates into better financial performance resulting from higher member retention and share of wallet. Credit union members are generally more loyal than bank customers, but more innovative credit unions have higher member loyalty than credit unions that are perceived to be less innovative.

Creating an Innovation Strategy that Drives Differentiation and Member Loyalty: Results from the 2nd Annual Credit Union Innovation Success Study

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Research in this topic

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Report #636 | Dec 20, 2024 | Members
Innovation

Introducing LoanNFT, a Blockchain Solution for the Secondary Loan Market
- Lamont Black
*25-minute read— This report introduces LoanNFT, a blockchain-based prototype developed over the past year through a partnership with Dr. Lamont Black and the lab* at Filene. LoanNFT seeks to enhance the efficiency of the secondary loan market, creating a decentralized, shared database for loan transactions, eliminating the need for centralized intermediaries and reducing costs.
Report #638 | Dec 19, 2024 | Members
Artificial Intelligence Financial Well-being Innovation

Year Two Lab Results: Exagens
- Megan Freshour
Exagens MoneySparxs fuses Behavioral Science, Neuroscience and AI to autonomously deliver at scale, individualized and actionable financial insights, tips, and advice, catalyzing financial wellness and credit union growth.
Report #637 | Dec 19, 2024
Financial Well-being Innovation

Year Two Lab Results: Changed
- Megan Freshour
- Bella Scott
The lab* at Filene partnered with Changed to provide credit unions with a debt repayment tool that members can use to consolidate debts, automate micro-savings, and pay off their debts faster, ultimately saving more money.
Report #635 | Dec 19, 2024 | Members
Artificial Intelligence Innovation

A Blockchain and Digital Asset Primer for Credit Unions
- Lamont Black
*25-minute read—This blockchain primer provides an overview of the key aspects of blockchain technology and digital assets, and the various ways blockchain has been used to date. The primer also gives an overview of how decentralized finance is already being used in financial services and some of the ways credit unions can begin to leverage this technology.

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Blog | Dec 19, 2024
Innovation

Lessons Learned Working with Fintech Partners in the lab* at Filene
Each year, the lab* at Filene seeks new ways for credit unions to grow their businesses and boost their impact. In our second year of testing, we partnered with six fintechs to explore their solutions. As we examined the challenges our credit union testers confronted, we gained valuable insights into how they successfully navigated those issues. Here are some key lessons and strategies credit unions can use as they work with fintech partners.
Blog | Dec 19, 2024
Artificial Intelligence Strategy and Planning Innovation Financial Well-being Board Governance

Webinar: The Year Behind and the Year Ahead
Review webinar materials from The Year Behind and the Year Ahead hosted December 18th, 2024.
Blog | Dec 18, 2024
Innovation Benchmarking and Key Performance Indicators

Top 5 Most Viewed Blog Posts of 2024
Find out what credit union leaders were reading up on this year with this list of the most viewed blogs of 2024.
Research Event | May 7, 2025
Artificial Intelligence Innovation

EDGE 2025
Las Vegas, NV

Registration is now open for Trellance's EDGE event, in partnership with CUDX and Filene. This event aims to inspire and ignite innovative thinking by showcasing the latest advancements, cutting-edge trends and emerging technologies, thus enabling attendees to envision and create the future.

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Innovation

Why it matters

Research in this topic

Introducing LoanNFT, a Blockchain Solution for the Secondary Loan Market

Year Two Lab Results: Exagens

Year Two Lab Results: Changed

A Blockchain and Digital Asset Primer for Credit Unions

More opportunities

Lessons Learned Working with Fintech Partners in the lab* at Filene

Webinar: The Year Behind and the Year Ahead

Top 5 Most Viewed Blog Posts of 2024

EDGE 2025

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