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The Next Generation of Member Growth

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Report #643 | Members
Attracting and Engaging Younger Members Innovation Financial Well-being Benchmarking and Key Performance Indicators

Driving Financial Wellness through Gamification: A Pathway for Credit Unions

  • Simon Blanchard
*20-Minute Read: This brief lays out the basic mechanics and psychology behind gamification, giving examples of solutions that have positively influenced financial behaviors. Driving towards increasing financial wellness and member engagement, the brief also discusses potential pathways for credit unions to leverage gamification.

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Attracting and Engaging Younger Members

Introducing the Center for The Next Generation of Member Growth and a Preview of Our Next Research Center

Filene is proud to announce the recent launch of the Center for The Next Generation of Member Growth with Fellow Kim Lear, a highly respected generational sociologist and Founder at Inlay Insights. Read on to get a sneak peek at what research will be coming soon from this new center and the newly announced topic for the next Center of Excellence!
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Attracting and Engaging Younger Members

Thinking Forward: Making Gen Z the Credit Union Generation: Turning Member Insight into Business Impact

More than half of Americans under the age of 40 have a side hustle. How can credit unions attract younger consumers for whom maintaining a reliable income is a top priority? Dig into the future of credit unions with top-down and bottom-up insights from Filene's groundbreaking Member Voice segmentation model and newest Center of Excellence on the Next Generation of Member Growth.
Blog |
Attracting and Engaging Younger Members

Thinking Forward: The Next Generation of Auto Buying and Borrowing: A Conversation with Kevin Filan

The key to lending to the next generation of borrowers may lie in understanding how credit unions can effectively lend while managing that credit risk. Join Caroline Vahrenkamp, Advisory Services Director at Filene, as she sits down with Kevin Filan, Marketing SVP of Open Lending, to discuss how the needs of near-prime and nonprime borrowers and the needs of credit unions align so well.

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