Millennial Money Chatter: A Guide to Millennial Financial Discourse
Understanding millennials' attitudes surrounding finances is key for credit unions to develop effective programs for engagement. This research combines online ethnography (netnography) to gain a better understanding of millennial financial discourse, and in particular, student debt. This research helps credit unions navigate millennial mindsets by providing a look into the online world of financial discourse, where "money chatter" is wrought with emotions. Credit unions will find this research helps navigate them in a positive direction when reaching out to their Millennial consumers.
The Money Chatter research is from the Center for Consumer Decision Making.
You must be a Member to Read the Full Report