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Millennial Money Chatter: A Guide to Millennial Financial Discourse

Millennial Money Chatter: A Guide to Millennial Financial Discourse

Understanding millennials' attitudes surrounding finances is key for credit unions to develop effective programs for engagement.  This research combines online ethnography (netnography) to gain a better understanding of millennial financial discourse, and in particular, student debt. This research helps credit unions navigate millennial mindsets by providing a look into the online world of financial discourse, where "money chatter" is wrought with emotions. Credit unions will find this research helps navigate them in a positive direction when reaching out to their Millennial consumers.

 

money-chatter-video-1 from Filene Research on Vimeo.

 

The Money Chatter research is from the Center for Consumer Decision Making.

Tagged: 'millennials' 'online experience' 'debt' 'student debt' 'consumer' 'consumer behavior'

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