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Generational Money Chatter

Generational Money Chatter

As there are currently four generations of credit union members, each with its own, unique attitudes and emotions, it is no longer adequate to assume that one or two voices on financial issues sufficiently represents all consumers. This report provides research-based insights on how each generation views money and finances, and presents suggestions on how credit unions can better support and serve members of all generations.

 

Filene thanks its sponsor for helping to make this research possible.

Categorized: 'Human Behavior'

Tagged: 'demographics' 'consumer behavior and market research'

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