What's on the horizon for Filene's newest research centers?

The Center for The Next Generation of Member Growth officially launched on July, 1st, led by Filene Fellow Kim Lear, a highly respected generational sociologist. The goal of this new Center is to identify strategies to attract, engage and retain younger credit union members. Fellow Kim Lear presented some of her recent findings on generational trends and preferences and how they are shaping the future of credit unions at Filene's Spark! 2024 in Boston.  Also announced at Spark! 2024, was the new topic of the upcoming Center of Excellence —Design for Digital!  For more information on these two new research centers visit our blog post that highlights the areas of focus as well as how these insights will help credit unions with their future growth strategies.