What are the opportunities and risks associated with using artificial intelligence?

Conversational AI technologies create new ways for credit unions to serve their members, from providing alternatives to interacting with human agents to creating new channels for more tailored financial services. They provide opportunities to build upon the trust and appreciation members place in credit unions as more human-centered, non-predatory, and community based. But conversational AI technologies risk invading members’ privacy and potentially creating a frustrating member experience.