Consumer Decision Making

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Led by Filene Fellow Dr. Hope Schau, the Center for Consumer Decision Making uncovered consumer preferences, trends, and behaviors in money management to help credit unions understand how people make decisions in the face of financial needs and challenges.

Hope Schau Gilly Family Endowed Chair in Marketing at University of California, Irvine — The Paul Merage School of Business

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University of California, Irvine — The Paul Merage School of Business

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