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Consumer Decision Making

Center for Consumer Decision Making

Uncovering consumer preferences, trends, and behaviors in money management.

Confidence in Borrowing Survey 2016

Knowing how consumers feel about borrowing is instrumental for developing strategies to support consumers as they decide how and when to borrow or invest. Listen to Ignacio Luri, Doctoral Student, Department of Marketing at the University of Arizona, and co-author on the latest report on consumer confidence, discuss results of the survey.

Filene thanks our generous supporters for making this important research possible:



Student debt seems to monopolize the money talk among millennials, and the conversation is full of negative emotions.

Navigate millennial mindsets in this new research from the Center for Consumer Decision Making. Look into the online world of millennial financial discourse where "money chatter" is laden with emotions. You will find the full report, a video, and this graphic overview designed to help you understand how millennials perceive the products offered to them.



Filene Fellow

Consumer Decision Making

Hope Schau

Associate Dean of Eller MBA Programs and Professor of Marketing at the University of Arizona

Hope has published well-cited research on the impact of technology on marketplace relationships, branding, identity-salient consumption practices, and collaborative value creation. An award-winning instructor, she teaches Marketing Management, Managing Marketing Communications, and Social Media Strategy. 

Center Host

Vantage West Credit Union

Research Council

Tom Boos, Billings FCU
Robert Chavez, Sandia Laboratory FCU
Eric Hansing, CUNA Mutual Group

Kyle Markland, Bethpage
Brandon Michaels, Mazuma Credit Union
Ray Springsteen, Fort Knox Federal CU
Doug True, FORUM Credit Union

Additional Information

The Center for Consumer Decision Making is just one of five Centers of Excellence Filene Research Institute has launched. Designed to meet the changing needs of credit unions and their members, Filene’s Research Centers explore topics critical to the future of consumer finance.

In the News

Gen Z Slowly Emerges Into the Financial Marketplace

What do Cigarettes and Loans Have in Common?

Consumers Sometimes Defy Logic

Most Consumers Still Debt Shy: Filene

Netnography Study Highlights Millennial Language Trends

CUNA Mutual Group Contributes $1 Million to Fund Filene’s First Center of Excellence