Credit unions strive to engage the next generation of members, to develop business relationships and grow community engagement. These are just three of many goals of a pilot project developed and implemented at Filene Research Institute's.
Larky is a credit union-branded mobile tool that’s free to members, allows them to receive discounts based on geo-location, and could drive increased interchange income. This mobile-friendly loyalty program was tested among ten credit unions and utilized geolocation to target members where they were.