Innovation Matters: A Short Guide to Different Perspectives on Creating a Culture of Innovation

Executive Summary

This new and exciting output from Filene's Center for Innovation & Incubation is comprised of four interviews from credit union leaders who are leading experts on innovation in the credit union industry. These innovation experts share their perspectives on creating a culture of innovation within their own credit unions, including tips, tricks, approaches, outcomes, and lessons learned. These interviews offer CU decision-makers the tools and perspectives necessary for creating a culture of innovation at their own credit union.

Videos

Intro      Chartway CU       Farmers Insurance FCU       Digital FCU       University FCU       Conclusion

Dr. Jeffrey Robinson — Filene Fellow — Rutgers University

Rob Keatts — EVP + Chief Strategy Officer — Chartway FCU

Laura Campbell — CEO — Farmers Insurance FCU

Thomaz DeMoura — Data Science Manager — Digital Federal Credit Union (DCU)

Esther Edevold — VP of Insights & Innovation — University FCU

Dr. Jeffrey Robinson — Filene Fellow — Rutgers University

Credit Union Implications

There are three innovation lessons:

1. Innovation Champion
2. Innovation Outcomes
3. Innovation Approaches

These three core innovation lessons apply to all credit unions—credit unions of different size with different affiliations from different parts of the country with serving different member bases. You must be intentional when pursuing innovation. Innovation matters in a competitive space because your members are looking for certain products and services.