Executive Summary
This new and exciting output from Filene's Center for Innovation & Incubation is comprised of four interviews from credit union leaders who are leading experts on innovation in the credit union industry. These innovation experts share their perspectives on creating a culture of innovation within their own credit unions, including tips, tricks, approaches, outcomes, and lessons learned. These interviews offer CU decision-makers the tools and perspectives necessary for creating a culture of innovation at their own credit union.
Dr. Jeffrey Robinson — Filene Fellow — Rutgers University
Rob Keatts — EVP + Chief Strategy Officer — Chartway FCU
Laura Campbell — CEO — Farmers Insurance FCU
Thomaz DeMoura — Data Science Manager — Digital Federal Credit Union (DCU)
Esther Edevold — VP of Insights & Innovation — University FCU
Dr. Jeffrey Robinson — Filene Fellow — Rutgers University
Credit Union Implications
There are three innovation lessons:
- Innovation Champion
- Innovation Outcomes
- Innovation Approaches
These three core innovation lessons apply to all credit unions—credit unions of different size with different affiliations from different parts of the country with serving different member bases. You must be intentional when pursuing innovation. Innovation matters in a competitive space because your members are looking for certain products and services.