Understand your members like never before with a new tool designed specifically for credit unions to better identify, appeal to, activate, deepen, and realize value from member relationships.
Engage Your Members Like Never Before!
Hearing your members’ voices is more critical than ever. In 2022, according to the American Consumer Satisfaction Index, credit unions fell behind banks in consumer satisfaction for the fourth year in a row. With Member Voice, Filene is seeking to change that trend, one credit union at a time.
Member Voice is a tool designed to help credit union teams understand the drivers of member engagement. Using responses from over 4,700 credit union members across the United States, Member Voice is a segmentation model designed specifically for credit unions and their members.
Segments at a Glance
Filene has found there are 5 segments of credit union members across the United States. These segments were created using several unique dimensions, including members' trust in financial institutions, their confidence in their financial situation, their desire for expert advice and guidance, their interest for technology, and their preference for credit unions versus banks.
Together, these dimensions have created the Member Voice segments you see below—which segment do your members belong to? What strategies should you think about when activating each segment? Reach out to Filene today to find out!
Here's What Our Member Voice Participating Credit Unions Have Said
I really do believe that the [Member Voice] findings could ultimately be revolutionary for how credit unions message and position themselves in the market. [...] This could really change how we talk about what we do and really make a bigger impact with our members. By participating you can only add to that that knowledge base and really lift the movement potentially.
Sound Credit Union
Why wouldn’t you want to [come on board to use Member Voice]? […] Why wouldn't we want this information? Why wouldn't we benefit from it? [...] I’ll go back to the [Filene] partnership and the trust that's built there, and just the fact that it's great to have a resource. We’ve got a great team, but […] because [Filene is] dedicated to [Member Voice], it gives [it] that extra special attention. […] Why wouldn't we do it? It was an easy decision for us.
Truliant Federal Credit Union
Beyond Demographics: The Power of Filene’s Member Segmentation Model
Member Voice Participating Credit Unions
.jpeg)
Strategic planning season is here! If understanding your membership better is a top priority for 2025, click here to send a quick email to our Advisory Services team.
Webinar: Member Voice Unleashed—National Insights & Dashboard Demo Preview
