Filene Fill-in Episode #2
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Ep. 2: New Ideas, Cooperative Innovation and Cool Socks
A chat with the fine Filene felines (aka cool cats) Marnie, Andrew and George about CU innovators, bubbling ideas, and the 2025 vision of our industry.
- Ideas, Innovation, Implementation: The episode starts by discussing the Filene i3 program, a significant initiative at Filene focused on selecting participants for innovative projects. We walk through the application and selection process, and the upcoming event in New Orleans where past participants will present their work.
- Recent Innovations—Hindsight and Sensus: We then introduce two innovative concepts: "Hindsight" and "Sensus." Hindsight aims to capture, share, and utilize knowledge gathered at conferences to make it more accessible and actionable within credit unions. The second concept, Sensus, aims to connect spending behaviors with future emotions to guide better financial decisions.
- Credit Union Innovation Challenges: Credit unions face challenges in innovating effectively. This includes the need to bridge the gap between credit unions and consumers, especially targeting millennials, and how marketing plays a pivotal role in communicating credit union values effectively.
- Progress Over Perfection: We place emphasis on the importance of testing imperfect concepts to gauge consumer interest before investing heavily. They discuss the strategy of taking steps back, focusing on the essence of the problem, and iterating solutions to match consumer needs. They also touch upon the need for innovation in the credit union industry and how to navigateregulatory frameworks.
