Filene Fill-in Episode #15
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Ep. 15: The Lowdown on Larky (A New Filene Friend)
We talk with Gregg Hammerman, CEO of Larky -- a member engagement and loyalty program that helps credit unions add value for their members.
- Larky's Purpose and Functionality: Larky is a mobile app-based loyalty and engagement platform specifically designed to enhance the relationship between credit unions and their members. It aims to offer location-based deals and discounts from local merchants, emphasizing community support and engagement.
- CEO's Inspiration: The CEO of Larky, Gregg Hammerman, shares his personal experience as a consumer dealing with multiple memberships and realizing the potential for an app that automatically showcases exclusive offers based on membership status, simplifying the savings process.
- Filene's Strategic Involvement: Filene, a credit union-focused think tank, identified challenges in member loyalty within credit unions and, recognizing Larky’s potential, supported its development and implementation, highlighting its ability to improve engagement, strengthen brand loyalty, and build community connections.
- Targeted Scope and Partnerships: Larky collaborates with credit unions of various sizes, establishing customized relationships with local merchants tailored to each credit union's community. The focus is not on quantity, but on nurturing local ties and fostering mutually beneficial partnerships.
- Success Indicators from Pilots: Filene conducted pilots with several credit unions, demonstrating that the success of Larky isn't solely tied to the size of the credit union but rather its willingness to embrace innovative strategies. Instances like the high adoption rate at Christian Financial Credit Union serve as a testament to effective implementation and community-driven creativity.
