Ep. 11: Communications, Social & Digital Media

Communication Strategy Evolution: Tiffany Niederwerfer and Katarina Nichols, Filene’s Communication Manager and Digital Media Intern respectivly, talk about the shift in Filene’s communication strategy based on member feedback. They're focusing on simplifying access to research reports, creating visual briefs, videos, and infographics to summarize content.


Future Strategies: The marketing team aims to use available data to understand member needs better, making content easily accessible across platforms. There's a spotlight on mobile usage and improving member experiences on the website, illustrated by Katarina's internship project.



Turning Expertise Inward: The team emphasizes the importance of applying their expertise internally, reflecting on refining Filene’s social media strategies for better organizational outcomes. Tiffany highlights future excitement in leveraging data and technology to aid credit unions more effectively.