Elry armaza is passionate about finding proactive solutions in a financial industry riddled with disruption. Currently, he is invested in developing a culture of innovation as the executive responsible for the legal, administrative, board & supervisory committee liaison, strategic events, and design & development departments at Community Financial Credit Union ($1.6B, MI).
Elry’s experience extends over more than 20 years. Prior to joining the executive team at Community Financial Credit Union, he helped amplify Canvas Credit Union’s brand in Colorado in his role as VP of Marketing. During his time as Custom Research Director at Filene Research Institute, where he had the honor to serve for six years, he expressed passion for curating relevant academic research, conducting primary qualitative and quantitative research, and transforming it into actionable insights. Prior to Filene, elry crafted his knowledge and understanding of financial services in leadership roles at UW Credit Union, Associated Bank, and check cashing operations serving the unbanked. Elry has a gift for listening attentively to others’ needs and leveraging what he learns to help people see things in a whole new way.
Elry earned his Industrial Engineering degree at Universidad Católica Boliviana. And an MBA in Project Management from the University of Wisconsin-Whitewater. He serves on the board of directors at In the Cellar, Inc., with a mission to raise funds for Children Miracle Hospitals with an emphasis on children’s mental health. When not implementing positive change at credit unions, elry can be found learning something new, enjoying a run, playing with his energetic teenage children Elias and Andy, relishing a conversation with his best friend and wife Libby, or trying out new food.
