Credit unions are failing to connect with a very large and important part of the population: the politically disengaged. Unless...
Membership and Membership Growth Research
Lives in Transition / Apr 14 2021
Not Credit Union Kind of People
Operations / Jun 30 2020
Rethinking Fields of Membership
Fields of membership have evolved over the years, in part as a response to political, legal, and social changes affecting...
Operations / Apr 02 2019
Using Analytics to Meet Member Needs: A Case Study of Kern Schools FCU
This report presents a case study of a credit union that used market research methodologies to inform its strategy, grow its membership, and inform its decisions moving forward.
Consumer Thinking / Dec 28 2018
Keeping Pace with Expectations: The Quest to Attract Younger Credit Union Members
What Filene’s research says about understanding young adults’ financial needs.