Consumer Thinking / Sep 11 2018
Fostering Digital Clout in Credit Unions
An analysis of credit union Yelp reviews provides actionable insights to better manage social media influence.
Marketing and Branding
Research related to the topic of marketing and branding.
Marketing and Branding Research
Consumer Thinking / Oct 26 2020
Critical Communication: Marketing Strategies & Resources to Support Members and Sustain Business
This curated list of Filene Research Reports examines strategies, insights and actionable plans for marketing professionals to succeed in their organizational goals.
Consumer Thinking / Jan 24 2020
For the Long Run: Leveraging Reflexive Opportunities
Your credit union can build life-long member loyalty by creating opportunities for members to reflect on their relationship with the...
Consumer Thinking / Jan 08 2020
The Needs-Adaptive Member Journey
There is no one-size-fits-all map of a member's needs, goals or expectations. Instead of focusing on a "purchase," consider using...
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