Marketing and Branding

Research related to the topic of marketing and branding.

Marketing and Branding Research

Technology / Mar 25 2021

Set against the backdrop of rapidly changing consumer behavior and expectations during COVID-19, this report explores the past, present, and future of the unpretentious ATM.

Consumer Thinking / Sep 11 2018

Fostering Digital Clout in Credit Unions

An analysis of credit union Yelp reviews provides actionable insights to better manage social media influence.

Consumer Thinking / Oct 26 2020

Critical Communication: Marketing Strategies & Resources to Support Members and Sustain Business

This curated list of Filene Research Reports examines strategies, insights and actionable plans for marketing professionals to succeed in their organizational goals.

Consumer Thinking / Jan 24 2020

For the Long Run: Leveraging Reflexive Opportunities

Your credit union can build life-long member loyalty by creating opportunities for members to reflect on their relationship with the...

Consumer Thinking / Jan 08 2020

The Needs-Adaptive Member Journey

There is no one-size-fits-all map of a member's needs, goals or expectations. Instead of focusing on a "purchase," consider using...

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Oct 29 2020

Somebody’s going to win. Now what?

None of us know how the elections are going to play out. It might be a blowout, it might be...

May 13 2020

Marketing gets the volume turned up in times of crisis

How your organization communicates with its audience is crucial in times of crisis. While there’s no risk-free path with your marketing efforts, there are strategies and tactics that you can use.

Apr 22 2020

A COVID-19 Stimulus Check Planning Tool for Credit Union Members

UPDATE (January 7, 2021): The second round of stimulus checks are already going out through direct deposit and in the...

Marketing and Branding