Report
501
Number
Jun 01 2020

Winning by Losing: A Case Study of Alumni Effects on Credit Union Recruitment

Talent loss is a challenge for all organizations, and credit unions are no exception. How can the departure of talented employees be leveraged in attracting top talent?

Sekou Bermiss
Sekou Bermiss
Associate Professor at the Kenan-Flagler Business School
University of North Carolina at Chapel Hill
Report Number 501
Winning by Losing: A Case Study of Alumni Effects on Credit Union Recruitment

Filene Fellow Sekou Bermiss introduces the experiment implemented in this research report.

Executive Summary

Like many businesses, credit unions all over the United States struggle to broaden their recruiting base and attract high-performing staff. This challenge is heightened when top talent leaves. But all is not lost! Your best alumni may be a resource in attracting new employees.

For credit unions looking to run their own internal experiments, there are a few things to help get you started. It is important to remember that the end goal should not be to run an experiment, but to establish a culture of scientific experimentation and use evidence and testing to support decision-making.