Aug 28 2008

Who's Joining Credit Unions


A greater portion of credit unions today are now considered “community credit unions.” This shift has left credit unions with a much more heterogeneous membership than in the past. Filene’s Chief Research Officer George Hofheimer sets out to help credit unions learn more about these new members by answering the questions:

  • Do these new members look different?
  • Do they use different products?
  • Do new members want different things?

In short, this research uncovers a number of mundane and not-so-mundane things about the credit union member of the future. For those concerned with membership growth, this report may uncover potential strategies and tactics for attracting new members in today’s changing competitive environment.