Mar 22 2019

Who Do Credit Unions Belong To?


The United States is polarized, socially and politically. This study finds that most people in the US admire credit unions and do not perceive them as associated with any particular partisan cause or social movement. However, credit unions still face significant risks and challenges, particularly with the politically and socially disengaged.

Andrew Turner
Andrew Turner
Legal Research and Writing Faculty
University of Wisconsin Law School
Report Number 470
Who Do Credit Unions Belong To?

Who Do Credit Unions Belong To?

Executive Summary

Despite the heightened political and social polarization in the United States, most people in the US have a positive perception of credit unions, regardless of their personal political or social affiliation. Credit unions are broadly liked by almost all segments of US society. Yet there are also some clouds on the horizon. The socially and politically disengaged have a much less favorable view of credit unions, and the broadly positive impression of credit unions may also signal a dangerously weak identity.


In addition to the research report, dive into the hard data showing whether or not highlighting the credit union difference actually makes a difference.

Listen in to our podcast, Who Do Credit Unions Belong To? (You might be surprised), to ensure you're making purposeful and informed strategic decisions about how you present your credit union to your community and the world at large.