Jan 01 2003

Uninsured Accounts: An Assessment of Member Interest

The purpose of this paper is to evaluate how members feel about uninsured accounts that pay a higher dividend than insured accounts. We don’t answer this question definitively, but we have found that one product would have some appeal among more sophisticated consumers.

The results of this exploratory study suggest that if presented with the right information in the right way, a substantial portion of members would be open to using an uninsured account, especially in combination with an insured account. However, a number of questions remain to be answered before concluding that credit unions should offer such a product.