In business we like to examine outliers. I am willing to wager a sizable sum of money that at the last conference you attended, a speaker alluded to Southwest Airlines, Apple, Google, or Starbucks when illustrating an effective business practice. When referring to these best-in-class performers, consultants are encouraging you to apply proven business practices in hopes that a bit of Google’s or Apple’s secret sauce will rub off on your credit union. In a similar vein, this study identifies a set of credit union outliers in hopes that you, the reader of this report, will adopt a bit of their traits.