Nov 01 2012

Talent Report: What Workers Want in 2012


A surprising number of MBA students respond to the ideas of “people helping people” and “people before profits.” That's what Filene found when staffers talked with groups of students about how to put credit unions on their employment radar.  

Credit unions' history and structural difference mean that they're socially responsible in a simple, do-right-by-members way, and that ethos can turn into a recruiting advantage for those that recognize it and act accordingly. This report, developed in partnership with Net Impact, details how people view “impact jobs,” or jobs that provide the opportunity to make a social or environmental impact.

Net Impact, a group of 30,000 changemakers using their jobs to tackle the world’s toughest problems, surveyed 1,726 university students about to enter the workforce and currently employed four-year college graduates from three generations (millennials, Generation X, and baby boomers). The researchers examined each group’s life goals, job satisfaction, and prioritization for making an impact at work against other key job criteria.

The results confirm that employees want a decent work/life balance, competitive pay, and a welcoming culture. More than one-third of respondents would take a 15% pay cut to work for a company committed to social responsibility and nearly one-half (45%) would do so for a job that makes a social or environmental impact. So it's clear that credit union values can be a powerful recruiting tool.

Among the findings credit union recruiters and HR managers can use:

  • “Impact jobs” are satisfying.
  • College students care.
  • Impact expectations are high.
  • Women care more.

Credit unions looking to bolster their brand around doing good by members every day should take these findings to heart and use social responsibility to attract conscientious
employees. They will then become conscientious leaders.

Report Number 279