Jul 13 2022

Strategy Guide to Creating Social Impact


This guide offers an overview for credit unions to flexibly and strategically address societal challenges and become key players in developing resilient communities.

Mai Thi Nguyen
Mai Thi Nguyen
Director, The Design Lab; Professor, Urban Studies and Planning
University of California San Diego
Subriena Persaud
Subriena Persaud
Research Associate
Filene Research Institute
Report Number 566

Executive Summary

Since their origins, credit unions have sought to make a difference in the lives of the members and communities they serve by promoting financial well-being at the individual and household level. However, widening that lens to community-level challenges and solutions can lead to more effective solutions that promote deeper social impact.

To promote lasting positive social change, it is critical to view challenges from their underlying roots. As respected and trusted institutions, credit unions have the capacity to help build human, social, and financial capital within the communities they serve.

Credit Union Implications

Credit unions can play an active role in addressing social challenges, ranging from affordable housing to climate change, in a way that both supports their mission and contributes to financial sustainability as credit unions become key players in developing resilient communities.

In this accompanying guide, we present guidelines to integrate social impact in strategic planning by (1) identifying social problems within a broader context; (2) developing a social impact plant, and (3) executing and measuring impact.

Download this guide today to build a strategic and impactful social impact plan for your community.