Executive Summary
Higgins attacks the outdated way credit union boards think about ROA (return on assets) targets and the budgeting hoops that managers (often willingly) jump through to reach them. Growth is good, but the type of asset growth is what matters most. Credit unions must focus on responsible revenue growth to compensate for the inevitable creep of operating expenses. Staying ahead of that gap is the only way a credit union can hope to be profitable and sustainable and to flourish in the long run.
