Apr 01 2014

Research Brief: Bank Shopper Snapshot Survey Vol 10: Mobile Payments Tracker II

Rob Rubin, Partner and Banking Practice Leader, and Kim Todaro, Banking Practice Researcher, at Novantas

More than half of adults own smartphones and recent research indicates that the average smartphone user checks her phone more than 150 times a day. These powerful little computers in our pockets are quickly changing how we learn about products and services, bank, and pay for things.

This research brief from Rob Rubin and Kim Todaro at Novantas looks at why mobile payments take-up matters to credit unions and how credit unions can better become part of their members' mobile payment transactions.

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