Oct 05 2006

REAL Solutions: Solving the Financial Service Needs of America's Working Families

Millions of modest-income households in the U. S. currently turn to alternative financial services (AFS) outlets to meet their basic financial needs. Check-cashers, payday lenders, finance companies, pawnshops, rent-to-own stores and auto title lenders operate primarily to generate revenue and make a profit. With an increasing number of credit unions investigating how to help the underserved, the Filene Research Institute developed a program called REAL Solutions-Relevant, Effective, Asset-building and Loyalty-producing – to assist in efforts to reach out to new member populations. A newly-released study, REAL Solutions: Solving the Financial Service Needs of America’s Working Families, provides a progress report on the activities of credit unions involved in the REAL Solutions program. For more information on the REAL Solutions program you can visit

The program is now the signature program of the National Credit Union Foundation (NCUF), visit the for more information.

Report Number 124