Jan 01 1994

Psychological and Demographic Factors Affecting Relationships with Financial Institutions


Professor Lepisto’s first report, Consumer Relationships with Financial Institutions, was based on his 1991 survey of consumers, analyzes consumer attitudes toward credit unions, banks, and savings and loans.

His second study focuses on the effect of the aging process on consumers’ demand for financial services. He develops a battery of measures to assess various dimensions of the aging process and uses a demographic inventory to profile respondents. Special attention is given to examining the dimensions of financial consumer behavior across age levels. In addition, since substantial research has documented aging differences between men and women, the analysis over age levels also includes gender differences.

Report Number 1