Report
118
Number
Jan 06 2006

MoneyWorks: A Credit Union In-Home Party That's Fun!

The Filene Research Institute’s i3 innovation group examined the opportunities available to credit unions in the new media environment. The results of their inquiry are detailed in this report. Taking a page from the playbook of direct selling giants like Tupperware, The Pampered Chef and Avon, the i3 team created a program through which credit union advocates host informal gatherings of friends, relatives, neighbors and other community contacts to explore critical financial issues as well as the benefits of credit union membership and services.

Taking a page from the playbook of direct selling giants like Tupperware, The Pampered Chef and Avon, the i3 team created a program through which credit union advocates host informal gatherings of friends, relatives, neighbors and other community contacts to explore critical financial issues as well as the benefits of credit union membership and services.

MoneyWorks creates a low-cost alternative delivery channel for the credit union and a source of income for the independent representatives who delivery the program. This publication details the application in three case studies that bring this concept to the marketplace.

Report Number 118