Report
418
Number
Oct 20 2016

Member Ease of Use as a Competitive Advantage

Today and into the foreseeable future, ‘easy’ will win the member relationship.

Report Number 418

Executive Summary

Credit unions face evolving competition more rapidly every day. Consumer demands have shifted as technology has advanced. Consumers expect instantaneous and accurate responses. Organizations with outdated processes and multiple bottlenecks contribute to a negative member experience. Members don’t want to exert extra effort to get the results they seek. Easy wins.

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