Independent workers represent a growing demographic with unique financial needs, specifically income instability and lack of traditional employment benefits. This case study explores how to best serve them: first, by learning about the nature and needs of independent workers, then, by prototyping and piloting small, holistic interventions to identify what works.
Independent work is a growing category of labor and freelance or gig employment that can put pressure on consumers and on their financial institutions, and it comes in many forms. With this rapid demographic shift in labor comes challenges for credit unions as they seek to understand the needs of members and their communities.
