Jan 01 2001

Life Cycle Marketing for Credit Unions: Young Households

This study is the first in a series of four publications on life cycle marketing for credit unions. This volume addresses the financial services needs of young households.

Based on extensive research in the literature on consumer behavior, we selected a life cycle model using four segments of households for which the age of the head of household is 18-34. The segments are based on marital status and the presence or absence of children.