Jan 01 2002
Life Cycle Marketing for Credit Unions: Senior Households
In a new report by Jinkook Lee and William Kelly, the Filene Research Institute examines the elements that define financial service needs among households in which the head is age 65 and above. Life Cycle Marketing for Credit Unions: Senior Households is the third in a series of four publications on life cycle marketing for credit unions. This report probes issues of market segmentation, demographics, and the use of credit and financial assets by the senior age group. The first of the series on life cycle marketing, Life Cycle Marketing: Young Households, was released in 2001, while volume two, Life Cycle Marketing: Mid Age Households appeared earlier this year.