Report
421
Number
Oct 18 2016

Larky Pilot: A Mobile Engagement and Rewards Platform

Credit unions strive to engage the next generation of members, to develop business relationships and grow community engagement. These are just three of many goals of a pilot project developed and implemented at Filene Research Institute's Impact program. This mobile-friendly loyalty program was tested among ten credit unions and utilized geolocation to target members where they were. Learn more about this promising program.

Report Number 421