Oct 18 2016
Larky Pilot: A Mobile Engagement and Rewards Platform
To the critical Gen Y market, great service doesn’t always require direct engagement with a human. Credit unions must grow engagement, brand awareness, and non-interest income that provides value to members.
Report Number 421
Credit unions strive to engage the next generation of members, to develop business relationships and grow community engagement. These are just three of many goals of a pilot project developed and implemented at Filene Research Institute's.
Larky is a credit union-branded mobile tool that’s free to members, allows them to receive discounts based on geo-location, and could drive increased interchange income. This mobile-friendly loyalty program was tested among ten credit unions and utilized geolocation to target members where they were.