Nov 23 2015

Gen Y vs Gen Z: Understanding Key Differences


While engaging Gen Y has been a priority for credit unions in the last 10 years, it’s not too early to start thinking about capturing 'Gen Zers' as loyal members. Gen Z is made up of millions of Americans born in the mid 2000s to present day. Recognizing their importance is the first step. However, what distinguishes Gen Z from their predecessors, Gen Y?

In this infographic we analyze the key similarities and differences between both generations as well as the financial solutions credit unions can offer to become Gen Z's financial institution of choice. By understanding the financial preferences of Gen Z today, credit unions can be on the fast track to engaging the credit union members of tomorrow.

Report Number 382