Jan 01 2002

Financial Product Use over Household Life Cycles: A Guide for Credit Unions

This publication compares consumer use of fifteen consumer financial products across eleven life cycle stages. In this report, Lee and Kelly examine usage of five savings products and five loan products commonly offered by credit unions. Also, they look at five non-traditional products offered by many credit unions through affiliates.

This is the fourth and final report in Filene’s series on life cycle marketing for credit unions. The first three dealt with specific age groups. This publication compares consumer use of fifteen consumer financial products across eleven life cycle stages.

In this report, Lee and Kelly examine usage of five savings products and five loan products commonly offered by credit unions. Also, they look at five non-traditional products offered by many credit unions through affiliates. The latter group includes stocks, mutual funds, cash value life insurance, retirement accounts, and savings bonds.