Report #401
|
|
Members
|
Sign In
Credit Unions: Financial Sustainability and Scale
In this report, we define credit unions’ financial sustainability as their being able to: (1) offer attractive terms and interest rates indefinitely for a broad range of financial products, (2) remain relevant in the financial lives of their members, and of Americans as a whole, by maintaining constant, or growing, market shares, and (3) maintain capital per asset ratios that are sufficiently high to withstand periodic shocks, such as economy-wide increases in loan losses.
Related Content
-
Report #679 | | MembersPeople Helping People: Benchmarking Member and Employee Well-Being
Drawing on findings from the Center for Member Well-Being’s benchmarking survey, this report examines credit unions’ efforts to promote financial well-being and other aspects of well-being among members and employees. It highlights promising practices, gaps in organizational capabilities, and practical opportunities to strengthen support, measure impact, and turn the cooperative mission into meaningful improvements in people’s lives. -
Report #678 |What I Learned While Looking for the Credit Union of the Future
The credit union of the future will be shaped by technology, but its enduring advantage will remain distinctly human: its cooperative model and commitment to serving people. This report offers a forward-looking perspective on how credit unions can respond to evolving member expectations, embrace emerging technologies, and strengthen the cooperative advantage that will set them apart in the future. -
Blog |From Pitch to Proof: Inside the 2026 FiLab Symposium
At the 2026 FiLab Symposium in Kansas City, credit union leaders, fintech innovators and strategic partners came together to help shape FiLab’s 2027 testing agenda. The focus was not just on the best pitch, but on which ideas could answer meaningful questions, explore emerging technology and create useful learning for credit unions. Now, the selected solutions will move from possibility to proof through real-world testing, with the 2027 Testing Menu set to be announced in mid-October. -
Blog |Beyond the Product: Marketing to the Member Segment
Read how MSUFCU used Member Pulse segmentation to tailor marketing around what members actually need at different points in the decision process. The results show that more relevant messaging can lead to stronger engagement and product usage, giving credit union marketers a more useful starting point than a one-size-fits-all campaign.
