Credit Unions' Acquisitions of Banks and Thrifts

Read how MSUFCU used Member Pulse segmentation to tailor marketing around what members actually need at different points in the decision process. The results show that more relevant messaging can lead to stronger engagement and product usage, giving credit union marketers a more useful starting point than a one-size-fits-all campaign.

Your members don’t all use their checking accounts the same way—so why should every transaction account look the same? New insights from Filene’s Member Pulse cohort, representing more than 3.5 million credit union members, reveal meaningful differences in how members spend, save and move their money. Understanding what your members value can help you make smarter product decisions, prioritize the right features and create more relevant member experiences.

Strong board governance depends on more than having the right skills around the table. This report looks at how behavioral assessment tools can help credit union boards and executive teams better understand how they communicate, make decisions, build trust, and work together.

Three June announcements from major payments consortia signal that tokenized money has entered a new phase. For credit unions, the question is shifting from whether stablecoins and tokenized deposits will reshape payments to who will influence the standards, economics, and infrastructure that emerge.