May 26 2017

Confidence in Borrowing Survey: Spring 2017


Every six months Filene conducts a national survey to assess confidence in borrowing. Since our previous survey, there has been little change in consumer confidence, and overall confidence in borrowing remains low. However, having a baseline for consumer intention allows us to dive deeper and explore possible motivations and subtleties among different demographic groups. 

Hope Schau
Hope Schau
Eller Professor of Marketing at the Eller College of Management
University of Arizona
Ignacio Luri
Department of Marketing
University of Arizona
Report Number 431

Executive Summary

Filene conducts a national survey every six months to gather insights on consumer confidence in borrowing. Our Spring 2017 survey indicates that trends have not changed much over the past six months and that US confidence in borrowing remains low.

General Trends Compared with Fall 2016

We see little change in consumer confidence:

  • Non-millennials (ages 34+) gained a little more confidence since our last survey.
  • Millennial confidence declined slightly.
  • Overall, only 9% of respondents report feeling confident taking out more debt over the next six months.


In addition to the full report, take our quiz and test your knowledge on how borrowers intend to borrow.