Not so fast. That’s the consumer confidence takeaway Filene Research Fellow and McKinsey partner Dorian Stone shared with us at...
Jan 31 2017
Confidence In Borrowing: Survey 2016
Knowing how consumers feel about borrowing is useful for predicting their intentions and behavior, and is instrumental for developing strategies to support consumers as they navigate how and when to borrow and invest. Our consumer borrowing survey indicates that confidence is low, with over 80% of consumers feeling worried, concerned or stressed about borrowing. Find all the details and more insights in the full report.
Ignacio Luri--Doctoral Student, Department of Marketing at the University of Arizona--discusses the latest results from Filene's national survey exploring consumer confidence.
Filene thanks our generous supporters for making this important research possible:
Report Number 426