This study presents research on the US point of sale financing (POSF) marketplace. POSF is defined as providing financing at the point of sale for large con-sumer purchases. We estimate the annual potential size of this market at $391 billion, or approximately 3.5% of annual consumer spending, with healthcare, electronics, and home goods as the leading spending categories.
The POSF marketplace is driven by the needs and behaviors of three players: financing agents (banks/credit unions, start-ups), providers (retailers, health-care providers), and consumers.
Filene Research Institute thanks CU Direct for their generous financial and intellectual support to this important research.