Seal of the Center for Consumer Decision Making

Center for
Consumer Decision Making

Led by Filene Fellow Hope Schau, the Center for Consumer Decision Making uncovers consumer preferences, trends, and behaviors in money management to help credit unions develop strategies to support consumers. Knowing how consumers feel about borrowing is instrumental for developing strategies to support consumers as they decide how and when to borrow or invest. Listen to Ignacio Luri, Doctoral Student, Department of Marketing at the University of Arizona, and co-author on the latest report on consumer confidence, discuss results of the survey.

Filene Fellow

Hope Schau
Hope Schau
Gary M. Munsinger Chair in Entrepreneurship and Innovation at the Eller College of Management, University of Arizona
University of Arizona

Center for Consumer Decision Making Research

Confidence in Borrowing Spring 2018
Consumer Thinking / May 31 2018
Confidence in Borrowing Spring 2018

Filene's annual report on consumers' confidence in borrowing relies on recurring national surveys to measure consumers' attitudes about debt and...

fundaMENTAL: The Mind-Money Connection
Consumer Thinking / Feb 15 2018
fundaMENTAL: The Mind-Money Connection

Understanding why consumers make certain decisions is key to supporting and attracting credit union members. To this end, Filene hosted...

Generational Money Chatter
Consumer Thinking / Sep 26 2017
Generational Money Chatter

As there are currently four generations of credit union members, each with its own, unique attitudes and emotions, it is...

Money Talk: Shifting the Financial Landscape
Consumer Thinking / Jun 19 2017
Money Talk: Shifting the Financial Landscape

Filene’s Center for Consumer Decision Making hosted a colloquium to explore the financial experience of the Millennial generation and elicit...

Confidence in Borrowing Survey: Spring 2017
May 26 2017
Confidence in Borrowing Survey: Spring 2017

Every six months Filene conducts a national survey to assess confidence in borrowing. Since our previous survey, there has been...

Confidence In Borrowing: Survey 2016
Jan 31 2017
Confidence In Borrowing: Survey 2016

Knowing how consumers feel about borrowing is useful for predicting their intentions and behavior, and is instrumental for developing strategies...

Millennial Money Chatter: A Guide to Millennial Financial Discourse
Consumer Thinking / Oct 05 2016
Millennial Money Chatter: A Guide to Millennial Financial Discourse

Understanding millennials' attitudes surrounding finances is key for credit unions to develop effective programs for engagement. This research combines online...

Research Council

Thomas Boos
President/CEO
Billings Federal Credit Union
Robert Chavez
CEO
Sandia Laboratory Federal Credit Union
Eric Hansing
VP Multicultural Strategy & Market Development
CUNA Mutual Group
Kyle Markland
Chief Operating Officer
Bethpage Federal Credit Union
Brandon Michaels
President/CEO
Mazuma Credit Union
Ray Springsteen
CEO
Fort Knox Federal Credit Union
Doug True
President, CEO
FORUM Credit Union