Consumer Decision Making
Led by Filene Fellow Hope Schau, the Center for Consumer Decision Making uncovers consumer preferences, trends, and behaviors in money management to help credit unions develop strategies to support consumers. Knowing how consumers feel about borrowing is instrumental for developing strategies to support consumers as they decide how and when to borrow or invest. Listen to Ignacio Luri, Doctoral Student, Department of Marketing at the University of Arizona, and co-author on the latest report on consumer confidence, discuss results of the survey.
Consumer Decision Making Research
Consumer Thinking / Sep 11 2018
Fostering Digital Clout in Credit Unions
An analysis of credit union Yelp reviews provides actionable insights to better manage social media influence.
Consumer Thinking / Aug 27 2018
From Debt to Mindfulness
Participants in debt management programs (DMP) participated in research exploring the effects of mindfulness on consumer spending. Insights from this...
Consumer Thinking / Jun 26 2018
Consumer Insights on Autonomous Vehicles as an Impending Market Disruption
Rising consumer ambivalence toward vehicle ownership and the rapid pace of technological advances are converging to bring new opportunities and...
Consumer Thinking / May 31 2018
Confidence in Borrowing Spring 2018
Filene's annual report on consumers' confidence in borrowing relies on recurring national surveys to measure consumers' attitudes about debt and...
Consumer Thinking / Feb 15 2018
fundaMENTAL: The Mind-Money Connection
Understanding why consumers make certain decisions is key to supporting and attracting credit union members. To this end, Filene hosted...
Consumer Thinking / Sep 26 2017
Generational Money Chatter
As there are currently four generations of credit union members, each with its own, unique attitudes and emotions, it is...
Consumer Thinking / Jun 19 2017
Money Talk: Shifting the Financial Landscape
Filene’s Center for Consumer Decision Making hosted a research event to explore the financial experience of the Millennial generation and...
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