Seal of the Center for Consumer Decision Making

Consumer Thinking

Led by Filene Fellow Hope Schau, the Center for Consumer Decision Making uncovers consumer preferences, trends, and behaviors in money management to help credit unions understand how people make decisions in the face of financial needs and challenges.

Ignacio Luri, Doctoral Student, Department of Marketing at the University of Arizona, and co-author on the latest report on consumer confidence, discuss results of the survey.

Filene Fellow

Hope Schau
Hope Schau
Gary M. Munsinger Chair in Entrepreneurship and Innovation at the Eller College of Management
University of Arizona

Consumer Thinking Research

Fostering Digital Clout in Credit Unions
Consumer Thinking / Sep 11 2018
Fostering Digital Clout in Credit Unions

An analysis of credit union Yelp reviews provides actionable insights to better manage social media influence.

From Debt to Mindfulness
Consumer Thinking / Aug 27 2018
From Debt to Mindfulness

Participants in debt management programs (DMP) participated in research exploring the effects of mindfulness on consumer spending. Insights from this...

Consumer Insights on Autonomous Vehicles as an Impending Market Disruption
Consumer Thinking / Jun 26 2018
Consumer Insights on Autonomous Vehicles as an Impending Market Disruption

Rising consumer ambivalence toward vehicle ownership and the rapid pace of technological advances are converging to bring new opportunities and...

Confidence in Borrowing Spring 2018
Consumer Thinking / May 31 2018
Confidence in Borrowing Spring 2018

Filene's annual report on consumers' confidence in borrowing relies on recurring national surveys to measure consumers' attitudes about debt and...

fundaMENTAL: The Mind-Money Connection
Consumer Thinking / Feb 15 2018
fundaMENTAL: The Mind-Money Connection

Understanding why consumers make certain decisions is key to supporting and attracting credit union members. To this end, Filene hosted...

Generational Money Chatter
Consumer Thinking / Sep 26 2017
Generational Money Chatter

As there are currently four generations of credit union members, each with its own, unique attitudes and emotions, it is...

Money Talk: Shifting the Financial Landscape
Consumer Thinking / Jun 19 2017
Money Talk: Shifting the Financial Landscape

Filene’s Center for Consumer Decision Making hosted a research event to explore the financial experience of the Millennial generation and...

Research Council

Thomas Boos
President/CEO
Billings Federal Credit Union
Robert Chavez
CEO
Sandia Laboratory Federal Credit Union
Eric Hansing
VP Multicultural Strategy & Market Development
CUNA Mutual Group
Kyle Markland
Chief Operating Officer
Bethpage Federal Credit Union
Brandon Michaels
President/CEO
JSC Federal CU
Ray Springsteen
CEO
Fort Knox Federal Credit Union
Doug True
President, CEO
FORUM Credit Union