Seal of the Center for Consumer Decision Making

Consumer Thinking

Led by Filene Fellow Hope Schau, the Center for Consumer Decision Making uncovers consumer preferences, trends, and behaviors in money management to help credit unions understand how people make decisions in the face of financial needs and challenges.

Ignacio Luri, Doctoral Student, Department of Marketing at the University of Arizona, and co-author on the latest report on consumer confidence, discuss results of the survey.

Filene Fellow

Hope Schau
Hope Schau
Eller Professor of Marketing at the Eller College of Management
University of Arizona

Consumer Thinking Research

Credit Unions in an Age of Insecurity: Research Event Recap
Mar 20 2020
Credit Unions in an Age of Insecurity: Research Event Recap

A research event recap from Filene's Centers for Emerging Technology and Consumer Decision Making Increasingly, consumer decisions are being driven...

Big.Bright.Minds. Event Recap
Feb 14 2020
Big.Bright.Minds. Event Recap

For the last few years, the financial services industry has been through a roller coaster of technological and social change...

For the Long Run: Leveraging Reflexive Opportunities
Consumer Thinking / Jan 24 2020
For the Long Run: Leveraging Reflexive Opportunities

Your credit union can build life-long member loyalty by creating opportunities for members to reflect on their relationship with the...

The Needs-Adaptive Member Journey
Consumer Thinking / Jan 08 2020
The Needs-Adaptive Member Journey

There is no one-size-fits-all map of a member's needs, goals or expectations. Instead of focusing on a "purchase," consider using...

Diverse Employees, Diverse Members Research Event Recap
Nov 09 2019
Diverse Employees, Diverse Members Research Event Recap

A research event recap from Filene's Centers for the War for Talent and Consumer Decision Making As the American population...

Can Behavioral Economics Increase Savings and Member Loyalty?
Consumer Thinking / Aug 30 2019
Can Behavioral Economics Increase Savings and Member Loyalty?

Why is it so hard for people to save money—and why do so many initiatives to encourage saving fail? Research...

Who Do Credit Unions Belong To?
Consumer Thinking / Mar 22 2019
Who Do Credit Unions Belong To?

The United States is polarized, socially and politically. This study finds that most people in the US admire credit unions...

Keeping Pace with Expectations: The Quest to Attract Younger Credit Union Members
Consumer Thinking / Dec 28 2018
Keeping Pace with Expectations: The Quest to Attract Younger Credit Union Members

What Filene’s research says about understanding young adults’ financial needs.

Nature vs. Nurture: Research Event Recap
Consumer Thinking / Mar 07 2019
Nature vs. Nurture: Research Event Recap

Supporting members in making good financial decisions throughout every stage of their lives is no small task. Filene hosted a...

Domestic Violence Recovery (DVR) Loan Program - Year Three Report
Community Impact / Consumer Thinking / Jan 30 2019
Domestic Violence Recovery (DVR) Loan Program - Year Three Report

Survivors of domestic violence face unique financial challenges. This report provides an update on the Domestic Violence Recovery Loan program...

Fostering Digital Clout in Credit Unions
Consumer Thinking / Sep 11 2018
Fostering Digital Clout in Credit Unions

An analysis of credit union Yelp reviews provides actionable insights to better manage social media influence.

From Debt to Mindfulness
Consumer Thinking / Aug 27 2018
From Debt to Mindfulness

Participants in debt management programs (DMP) participated in research exploring the effects of mindfulness on consumer spending. Insights from this...

Consumer Insights on Autonomous Vehicles as an Impending Market Disruption
Consumer Thinking / Jun 26 2018
Consumer Insights on Autonomous Vehicles as an Impending Market Disruption

Rising consumer ambivalence toward vehicle ownership and the rapid pace of technological advances are converging to bring new opportunities and...

Confidence in Borrowing Spring 2018
Consumer Thinking / May 31 2018
Confidence in Borrowing Spring 2018

Filene's annual report on consumers' confidence in borrowing relies on recurring national surveys to measure consumers' attitudes about debt and...