Consumer Thinking

Led by Filene Fellow Hope Schau, the Center for Consumer Decision Making uncovers consumer preferences, trends, and behaviors in money management to help credit unions understand how people make decisions in the face of financial needs and challenges.

Ignacio Luri, Doctoral Student, Department of Marketing at the University of Arizona, and co-author on the latest report on consumer confidence, discuss results of the survey.

Filene Fellow

Hope Schau

Gary M. Munsinger Chair in Entrepreneurship and Innovation at the Eller College of Management

University of Arizona

Consumer Thinking Research

Consumer Thinking / Sep 11 2018

Fostering Digital Clout in Credit Unions

An analysis of credit union Yelp reviews provides actionable insights to better manage social media influence.

Consumer Thinking / Aug 27 2018

From Debt to Mindfulness

Participants in debt management programs (DMP) participated in research exploring the effects of mindfulness on consumer spending. Insights from this...

Consumer Thinking / Jun 26 2018

Consumer Insights on Autonomous Vehicles as an Impending Market Disruption

Rising consumer ambivalence toward vehicle ownership and the rapid pace of technological advances are converging to bring new opportunities and...

Consumer Thinking / May 31 2018

Confidence in Borrowing Spring 2018

Filene's annual report on consumers' confidence in borrowing relies on recurring national surveys to measure consumers' attitudes about debt and...

Consumer Thinking / Feb 15 2018

fundaMENTAL: The Mind-Money Connection

Understanding why consumers make certain decisions is key to supporting and attracting credit union members. To this end, Filene hosted...

Consumer Thinking / Sep 26 2017

Generational Money Chatter

As there are currently four generations of credit union members, each with its own, unique attitudes and emotions, it is...

Consumer Thinking / Jun 19 2017

Money Talk: Shifting the Financial Landscape

Filene’s Center for Consumer Decision Making hosted a research event to explore the financial experience of the Millennial generation and...

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Research Council

Thomas Boos

President/CEO

Billings FCU

Robert Chavez

President/CEO

Sandia Laboratory FCU

Eric Hansing

VP, Multicultural & Corporate Strategy

CUNA Mutual Group

Kyle Markland

Chief Operating Officer

Bethpage FCU

Brandon Michaels

President/CEO

JSC FCU

Ray Springsteen

President/CEO

Fort Knox FCU

Doug True

CEO

FORUM Credit Union

In Action

i³ Concept / Consumer Thinking / Business Strategy / Technology

Debt Dragon

Debt Dragon guides students through relatable, interactive scenarios that show real-time financial implications about their investment options with clear action items, next steps, and checklists.