Eller Professor of Marketing at the Eller College of Management
University of Arizona
Consumer Thinking
Led by Filene Fellow Dr. Hope Schau, the Center for Consumer Decision Making uncovered consumer preferences, trends, and behaviors in money management to help credit unions understand how people make decisions in the face of financial needs and challenges.
Filene Fellow
Consumer Thinking Research
Nov 02 2020
Consumer Decision Making Insights
Dive into marketing insights from Filene Fellow Hope Schau and her work through the Center of Excellence for Consumer Decision Making to help credit union marketers gain a competitive advantage.
Consumer Thinking / Oct 26 2020
Critical Communication: Marketing Strategies & Resources to Support Members and Sustain Business
This curated list of Filene Research Reports examines strategies, insights and actionable plans for marketing professionals to succeed in their organizational goals.
Mar 20 2020
Credit Unions in an Age of Insecurity: Research Event Recap
A research event recap from Filene's Centers for Emerging Technology and Consumer Decision Making Increasingly, consumer decisions are being driven...
Feb 14 2020
Big.Bright.Minds. Event Recap
For the last few years, the financial services industry has been through a roller coaster of technological and social change...
Consumer Thinking / Jan 24 2020
For the Long Run: Leveraging Reflexive Opportunities
Your credit union can build life-long member loyalty by creating opportunities for members to reflect on their relationship with the...
Consumer Thinking / Jan 08 2020
The Needs-Adaptive Member Journey
There is no one-size-fits-all map of a member's needs, goals or expectations. Instead of focusing on a "purchase," consider using...
Nov 09 2019
Diverse Employees, Diverse Members Research Event Recap
A research event recap from Filene's Centers for the War for Talent and Consumer Decision Making As the American population...
Consumer Thinking / Aug 30 2019
Can Behavioral Economics Increase Savings and Member Loyalty?
Why is it so hard for people to save money—and why do so many initiatives to encourage saving fail? Research...
Consumer Thinking / Mar 22 2019
Who Do Credit Unions Belong To?
The United States is polarized, socially and politically. This study finds that most people in the US admire credit unions...
Consumer Thinking / Dec 28 2018
Keeping Pace with Expectations: The Quest to Attract Younger Credit Union Members
What Filene’s research says about understanding young adults’ financial needs.
Consumer Thinking / Mar 07 2019
Nature vs. Nurture: Research Event Recap
Supporting members in making good financial decisions throughout every stage of their lives is no small task. Filene hosted a...
Community Impact / Consumer Thinking / Jan 30 2019
Domestic Violence Recovery (DVR) Loan Program - Year Three Report
Survivors of domestic violence face unique financial challenges. This report provides an update on the Domestic Violence Recovery Loan program...
Consumer Thinking / Sep 11 2018
Fostering Digital Clout in Credit Unions
An analysis of credit union Yelp reviews provides actionable insights to better manage social media influence.
Consumer Thinking / Aug 27 2018
From Debt to Mindfulness
Participants in debt management programs (DMP) participated in research exploring the effects of mindfulness on consumer spending. Insights from this...
Consumer Thinking / Jun 26 2018
Consumer Insights on Autonomous Vehicles as an Impending Market Disruption
Rising consumer ambivalence toward vehicle ownership and the rapid pace of technological advances are converging to bring new opportunities and...
Consumer Thinking / May 31 2018
Confidence in Borrowing Spring 2018
Filene's annual report on consumers' confidence in borrowing relies on recurring national surveys to measure consumers' attitudes about debt and...
Filene’s Center for Consumer Decision Making is generously sponsored by:
