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Building Loyalty and Engagement with New Members

What is your onboarding and communication strategy with your newest members? If your answer is not a well-crafted, phased, segmented approach, this session is for you. Our research shows the importance of understanding how “easy” it is to do business with your credit union and that new member onboarding is...

Learn by Watching Your Members (In the Non-Creepy Way)

We spend a lot of time asking our members what they want and responding to those needs. But in FIlene's vast experience and research, the most important step in creating a successful plan to engage with your members at a deeper level is to spend time actually observing their behavior....