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Reaching Minority Households

Nearly 50% of Hispanic and African American households are ‘unbanked’ or ‘underbanked’. Visa and Filene Research Institute have joined forces to help credit unions expand their reach to underserved households to tackle this disparity. 

Serving the Underserved

The Reaching Minority Households Incubator is designed to identify, test and replicate programs serving minority groups and other financially vulnerable populations in the US and Canada. Nearly 40 credit unions have committed to supporting this research and make an impact in their community.

Filene is working closely with each credit union to provide implementation expertise and resources throughout the pilot. 

Keep me informed!

Five programs in the Incubator:

Community Microfinance Small Business Lending 

Payday Payoff Installment Loans

QCash Quick Small-Dollar Loans 

ITIN Lending (Non-Citizen Lending)

Data Mined Auto Loans 


We would like to give a big thanks to all of our wonderful testers:

Learn more about our testers.

  • Alive Credit Union – Jacksonville, FL
  • Alliance Catholic Credit Union – Southfield, MI
  • Alterna Savings Credit Union – Toronto, ON
  • AP Federal Credit Union – Toledo, OH
  • California Highway Patrol Credit Union – Sacramento, CA
  • Changing Seasons Federal Credit Union – Hampden, ME
  • Cherokee County Federal Credit Union – Rusk, TX
  • Community Credit Union of Florida – Rockledge, FL
  • CommunityWorks Federal Credit Union – Greenville, SC
  • Cooperative Center Federal Credit Union – Berkeley, CA
  • cPort Credit Union – Portland, ME
  • El Paso Area Teachers Federal Credit Union – El Paso, TX
  • Embark Credit Union – Great Falls, MT
  • Freedom First Credit Union – Roanoke, VA
  • GECU – El Paso, TX
  • Greylock Credit Union – Pittsfield, MA
  • Illiana Financial Credit Union – Calumet City, IL
  • Kern Federal Credit Union – Bakersfield, CA
  • Lower East Side People's Federal Credit Union – New York, NY
  • Lower Valley Credit Union – Sunnyside, WA
  • Manatee Community FCU – Bradenton, FL
  • Members Credit Union – Cos Cob, CT
  • Michigan State University Federal Credit Union – East Lansing, MI
  • Neighborhood Trust Federal Credit Union – New York, NY
  • North Side Community Federal Credit Union – Chicago, IL
  • Peninsula Community Federal Credit Union – Shelton, WA
  • People's Trust Federal Credit Union – Houston, TX
  • Peterborough Community Savings – Peterborough, ON
  • Point West Credit Union – Portland, OR
  • Pyramid Federal Credit Union – Tucson, AZ
  • Seattle Metropolitan Credit Union – Seattle, WA
  • Seven Seventeen Credit Union – Warren, OH
  • Telco Plus Credit Union – Longview, TX
  • Turbine Credit Union – Greenville, SC
  • Tuscaloosa Credit Union – Tuscaloosa, AL
  • Wakota Federal Credit Union – South St. Paul, MN
  • Weststar Credit Union – Las Vegas, NV



Adam Lee, incubator director for Filene, can help.