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i3 Concepts

Our i³ (Ideas, Innovation, Implementation) counts more than 150 concepts since the programs inception in 2004. These product, service, and business model innovations help credit unions build operational efficiency, generate loans, mobilize savings, reach communities, and strengthen membership. Browse through them below.

All i3 Ideas

The First Credit Card

Young adults, responsible or not, are very likely to get at least one credit card during the transition period after high school. Credit unions that decline to offer or to market their own cards to young adults may miss the chance to build a relationship and a responsible credit user...

Credit Unions and Social Media,

Connecting people online has become big business. Companies, including some credit unions, have captured the popular imagination by allowing users to write their own opinions, film their own antics, or leave very public comments on the Internet. This new trend, called “social media,” has become a powerful marketing tool. Used...

Prize-Linked Savings

Prize-Linked Savings According to Peter Tufano of Harvard Business School, the average household spends $514 a year on lotteries. Imagine a scenario where credit union members deposit their $514, making them eligible for interest and prizes, preserving their initial investment, and developing life-long savings habits. Prize-linked savings (PLS) is the...