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i3 Concepts

Our i³ (Ideas, Innovation, Implementation) counts more than 150 concepts since the programs inception in 2004. These product, service, and business model innovations help credit unions build operational efficiency, generate loans, mobilize savings, reach communities, and strengthen membership. Browse through them below.

i3 Ideas in the Spotlight

Debt Dragon

7 in 10 students graduating from college have some kind of student loan debt. The problem of student loan debt puzzles many in the financial world and burdens millions of Americans each year. The amount of student loan debt continues to skyrocket, surpassing all other forms of debt outside of...

Bank on Family

Lending money to a friend? There's a 43% chance you won't see that money again... Everyone goes into peer-to-peer lending transactions with a positive state of mind, but the reality is not all informal loans get paid back. This is not only unhelpful to the borrower but puts a strain...

Will Be Done

64% of Americans don't have a will. Of those without a plan, about 27% said there isn't an urgent need for them to make one and 15% said they don't need one at all. How can you help us build the future of Will Be Done?   Test with 5...

All i3 Ideas

Small Bites

*Special Thanks to Maura Farver from the Common Cents Lab at the Center for Advanced Hindsight for lending her big. bright. mind. to this team.  Problem: How might we help members who are struggling with debt pay off their debt faster? Solution: Small Bites is a credit card repayment solution...

Savings Advance

Problem: How might we create alternative services for members who have unstable/variable incomes? Solution: Savings Advance is an employer offered benefit that creates an easy way to build savings and reinforce savings habits while retaining access to funds for unexpected expenses. Derived from Savings Clubs found in African and Caribbean...

Status: An Idea

R.E.A.L

Problem: How might we use virtual reality to improve credit union training by using real-life situations? Solution: Our solution is to tap into virtual reality much like the airline industry has done in the past to simulate real-life situations for credit union employees. By using immersive yet novel experiences that...

Status: An Idea

Life After Debt

Problem: Can credit unions position themselves as an employer of choice by helping current and potential employees cut their student loan repayment time in half? Solution: Life After Debt, a two-pronged approach to slashing student loan debt. First, credit unions employees could elect to allocate a portion, or all, of their...

Status: Ready for Action

Dots

Problem: As the speed of change in our environments increases, how might credit unions better understand their market’s future and be prepared to take advantage of it? Solution: Dots, a futurist guide deck for credit union leaders. With Dots, anyone can uncover future opportunities like a visionary strategist. Dots is...

C.U.B.E.

Problem: Our hypothesis is that if we can connect our members, we will help local small businesses grow and prosper and make our communities stronger. Solution: C.U.B.E. is a digital platform allowing credit union business members to promote their products and services on a credit union exchange available to credit...

Status: An Idea

Cadence

Problem: How might we as credit unions proactively assist young adults make better financial decisions? Solution: Cadence, a new, easy-to-use account app that encourages members to save and make smarter spending decisions in a fun and engaging way. Cadence automatically establishes a budget for the member, gives cash rewards for meeting savings...

Status: In Process

Pathfinder

Problem: How might credit unions proactively help today’s young adults make good financial decisions and build credit? Solution: Pathfinder, an artificial intelligence platform that does what only credit unions can do – leverage the immense amount of member data we own and combine that knowledge with our mission to help...

Status: In Process

Karma Direct 2017

Problem: How might we build impactful relationships through deeper community engagement? Solution: Giving back has never been simpler.  By choosing Karma Direct, your credit union’s charitable giving activities will reflect the voice of your membership. If Karma Direct is implemented, credit unions will not only deepen member engagement, but will...

Impertio

Problem: How might we improve the facilitator of shared ideas, knowledge, best practices and resources needed between credit unions to help the industry thrive?  Solution: Impertio, an online platform designed to match credit union team members with others in the industry that are likely to have skills, strengths, and are in...