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Karma Direct 2017

Problem:

How might we build impactful relationships through deeper community engagement?

Solution:

Giving back has never been simpler.  By choosing Karma Direct, your credit union’s charitable giving activities will reflect the voice of your membership. If Karma Direct is implemented, credit unions will not only deepen member engagement, but will also strengthen relationships with local community groups and in turn unleash the power of grass-roots advocacy.

Testing Results:

  • 96% of survey respondents said that the Karma Direct platform was either very easy to use, or easy to use;
  • When asked if they would participate in Karma Direct if it became an ongoing program at Coastal Community, 86% of respondents said they would be either highly likely or likely to participate;
  • 74% of respondents said they would be willing to take action in order to earn additional karma points, with one third saying they would refer a friend or family member to Coastal Community in order to earn extra Karma points.
  • 75% of respondents said they would encourage family and friends to sign up for Karma Direct in order to support local charities. 

Categorized: 'Year 2017' 'Reaching Community' 'In Process'

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